Tennis Federation Renames and Updates Vision

The International Tennis Federation's name has officially been changed to the World Federation, aiming to enhance its global image and increase awareness. The federation seeks to boost the number of tennis participants from the current 106 million to 140 million by 2035, a goal that is both ambitious and realistic. It also focuses on five strategic priorities, including supporting future talent, strengthening national competitions, and developing the game, with plans to reinvest 85% of its annual revenue over the next decade.

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