The Path to Indie Stardom

The article discusses the exploitation of social media and digital technologies to manipulate music arrangements and data. It explains how artificial intelligence systems and fake accounts are used to create a counterfeit business aimed at artificially boosting artists' fame. The practices involve manipulating streaming numbers on platforms like Spotify and promoting songs through multiple TikTok accounts to drive their popularity. These techniques trace back to older practices such as bribery and faking sales, which have persisted from the 1950s to the present day, evolving over time to include manipulation of electronic data and synthetic voices.

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