Retailers Await Germany's World Cup Performance

German retailers expect that organizing the World Cup outside the country, specifically in the United States, Canada, and Mexico, will contribute to a slight increase in sales—particularly in sectors related to football such as apparel, sports equipment, and food. Overall, the impact is expected to be limited due to the absence of the event being held within Germany. The association notes that sales in football-related sectors tend to increase positively as the German national team advances in the tournament; however, the overall effect remains modest.

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