Kenya tops Africa's tourism revenue

The data shows that Kenya's travel and tourism sector contributed approximately $12.7 billion to the country's economy in 2025, accounting for 9.3% of the GDP, and provided 1.8 million jobs. Kenya experienced a 5.6% increase in international visitor spending, welcoming 2.5 million tourists, and achieved a tourism surplus of $3.96 billion. Additionally, about 19.9% of its energy sources were low-carbon, reflecting its success in sustainability. At the continental level, the tourism sector contributed around $228 billion to Africa's economy, with projections indicating it will rise to $241 billion by 2026, alongside an increase in employment to over 31 million jobs.

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