Players' bodies as data ownership

The article discusses how football is transforming into a realm heavily reliant on data and technology. The Brazilian national team, for example, uses the latest technologies, such as smart jerseys, to monitor player performance accurately during training and matches, aiming to enhance the team's capabilities and improve decision-making. It points out that this shift is redefining the coach's role to become more dependent on digital analysis, while still preserving the human element in making final decisions. The article also highlights the challenges related to protecting players' privacy and questions concerning the legal ownership of data.

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