Apple shifts focus to smart glasses

Reports indicate that Apple has strategically shifted its focus from the Vision Pro headset to developing more versatile smart glasses, including a model without a display that utilizes augmented reality. The current plan now involves two main similar products: one expected to be launched in 2027 and another postponed to 2029, along with a reduction in projects related to the Vision Pro. This shift comes amid increasing market competition, as Apple seeks to strengthen its presence in the smart glasses market, which it considers a significant opportunity following the success of Ray-Ban smart glasses. This move is part of its preparations to enter the wearable device market more extensively.

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