Apple CEO: Price hikes now unavoidable

Tim Cook, Apple's CEO, stated that the company is heading toward raising the prices of its products due to rising costs of memory and storage chips, driven by increased demand from data centers for artificial intelligence. He explained that the surge in demand has led to fierce competition for component supplies, resulting in higher prices, and that the company is making efforts to mitigate the impact on customers. Cook did not disclose when the price increases will occur or which products will be affected, but he indicated that the current situation is unsustainable.

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