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Apple has increased the prices of several of its devices, including MacBook computers, iPads, and home entertainment products, due to rising global costs for memory and storage components. The price hikes came after statements from Tim Cook, who confirmed that raising prices has become necessary because of supply chain pressures and increased demand for AI components. On average, affected products saw an increase of about $246. Some products, such as the iPhone and AirPods, were exempted from the current increases. This move reflects the impact of AI data center demands and is expected to lead some users to delay upgrades or opt for more affordable alternatives.
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