Downtime Benefits Streaming Platforms

The International Football Federation (FIFA) has approved mandatory three-minute water break intervals during all matches at the 2026 World Cup, for the first time. This measure aims to protect players from high temperatures, enhance advertising opportunities, and increase revenue for broadcasting networks. These breaks will be implemented in all 104 matches to be held in the United States, Mexico, and Canada. They were previously introduced during the 2014 World Cup in Brazil, when temperatures exceeded 32 degrees Celsius. It is expected that these breaks will open new avenues for advertising revenue, with forecasts indicating an increase compared to previous periods.

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