Infantino: World Cup hydration breaks are not for profit

Gianni Infantino, the President of the International Football Federation, denied that the hydration breaks during the 2026 World Cup generate additional profits, emphasizing that their goal is to protect players and ensure fairness in matches that can last up to 39 days. Meanwhile, critics believe these breaks are used to boost advertising revenue, with estimates suggesting that advertisements during these periods could generate over $250 million in the United States. Despite the criticism, several coaches have supported the continuation of these breaks, while the European Union announced that it will not adopt them in its upcoming tournaments.

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