Meta extends AI agent access via WhatsApp Business

Meta announced the global launch of its AI-powered customer support tool, called Meta Business Agent, via the WhatsApp Business app. The tool has been tested for two years in markets such as India and Mexico. It allows businesses to respond to customer inquiries, recommend products, schedule appointments, and qualify leads, with the option to transfer conversations to a human representative when needed. Meta is working on developing new capabilities for the agent, such as generating daily summaries and providing business insights, with plans to charge companies for its use through subscriptions and premium services.

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