FIFA introduces official fan card at 2026 World Cup

Famous content creator Ai Sho Speed received the first official Fan Badge for the 2026 World Cup, a move indicating FIFA's reliance on digital influencers to attract young fans to the tournament. He was honored after participating in promoting the World Cup through the song "Champions," and appearing alongside FIFA President Gianni Infantino in a promotional video. He will take part in the tournament events through a tour across the United States, Canada, and Mexico, where he will deliver live content from the stadiums and host cities.

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