2026 World Cup: $79 for Stadium Name Display

Does the International Federation of Football (“FIFA”) offer a new service that allows fans to pay $79 to have their names displayed on the giant screens inside the 2026 World Cup stadiums before matches begin? This is part of an in-stadium trial that is limited to showing messages before the start of the game, not during play. The service is called “Super Shoutout” and includes support for up to 4 messages per request, with submission deadlines 72 hours before the match. The service applies only to requests within the stadium, without any guarantee of displays on broadcasts or digital platforms.

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