Economy K turns World Cup into a luxury

Under the title "2026 World Cup," the upcoming edition is set to be the largest in history in terms of size and scope, with the number of teams increasing to 48 and matches taking place across vast geographical areas from Canada to Mexico. The tournament will rely on a dynamic demand-based pricing model, expected to generate revenues exceeding 3 to 7 billion dollars, with significant increases in ticket prices and related services. Additionally, the event faces economic and political shifts, with geopolitical tensions impacting the tournament and regulatory measures employing blockchain technology. The concept of the "K economy" also emerges, reflecting growing social inequality and declining fan engagement.

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