iPhone 18 Pro Price Increase Likely

Apple is preparing to launch the iPhone 18 Pro series next September, with expectations of a significant increase in manufacturing costs due to rising global prices for memory and storage chips. Reports indicate that the production cost of the phone will reach around $726, compared to $582 for the previous generation. The retail price may be set at approximately $1,299, with the possibility of exceeding $1,399 if new features are added, such as a variable aperture lens. This rise in costs could force the company to choose between reducing profit margins or increasing the phone's price further to stay competitive.

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