World Cup Economy: Messi and Ronaldo's Impact

The success of football stars like Messi and Ronaldo has expanded beyond the pitch to create a massive economic value through their interactions on social media platforms, where they earn hundreds of millions of dollars outside of matches through advertising, image rights, and endorsements. A report shows that this phenomenon has transformed the model of the World Cup economy, which now focuses on attracting attention and converting it into independent profits, with a decline in broadcast rights share and an increase in ticket and hospitality revenues. Nevertheless, broadcast rights still remain the largest source of income, but market and technological changes have made players and influencers play a pivotal role in enhancing the tournament's economic value.

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