54 million see 2026 World Cup kickoff

The 2026 FIFA World Cup achieved unprecedented success, with more than 54 million people watching the opening matches across Canada, Mexico, and the United States, setting viewing record numbers. The opening game between the United States and Paraguay became the most-watched broadcast in American history, while the match between Mexico and South Africa set a viewership record in Mexico with an attendance rate of 72%. The matches attracted widespread public interest and significant engagement across continents.

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