Sports Ministry launches User Experience Lab

The UAE Ministry of Sport organized the "User Experience Lab" for 2026 with the aim of developing the sports services system using supportive artificial intelligence technologies, enhancing the customer experience, and reducing time and effort. The event included interactive sessions to analyze the user journey and present practical solutions, with participation from sports federations and private institutions. This initiative is part of the ministry's efforts to promote digital transformation and to achieve the goals of the UAE Service Model Program 2.0 and bureaucratic zeroing.

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