Apple's AI race comeback

Apple has focused on developing "personal intelligence" within its iOS and macOS systems, transforming its digital assistant Siri into a personal business manager that understands users' daily context and safeguards their privacy—without relying on large language models or massive cloud infrastructure. The company leverages partnerships with Google and OpenAI to provide advanced AI capabilities, with an emphasis on privacy preserved through proprietary cloud computing technology and silicon-based processors that ensure speed and high efficiency. Through this approach, Apple has strengthened its position with an active user base exceeding 1.5 billion devices, making it an integral part of users' daily lives, even though it does not lead in traditional AI models.

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