2026 World Cup Player Market Values

The International Football Observatory (CIES) report revealed that the market value of some stars of the 2026 World Cup skyrocketed significantly following their performances in the tournament. The Spanish player Lamine Yamal's value soared from around 200 million euros to between 316 and 368 million euros, despite having scored only one goal in three matches due to injury. Meanwhile, Norwegian Erling Haaland's value increased to between 208 and 242 million euros after leading his national team to the Round of 16. In contrast, French star Kylian Mbappe's valuation remained steady between 157 and 183 million euros, making him the third most valuable player despite concerns about his age. Additionally, the market values of other stars such as Michael Olise, Rågers, Kaan Yildiz, and Arda Güler saw noticeable rises, reflecting their contributions and performances during the World Cup.

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