Meta introduces Meta Business Agent worldwide

Meta has announced the global launch of its new AI-powered assistant, the Meta Business Agent, which aims to enhance the management of customer conversations across its platforms such as WhatsApp, Instagram, and Messenger. The tool provides automated responses to inquiries, follow-up with potential customers, appointment bookings, and product suggestions. Additionally, it offers reports and analytics to improve business performance. The solution has demonstrated success in prior trials in markets like India and Brazil.

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