Tunisian Official on China Market Significance

Anwar El-Shatoui, the representative of the Tunisian National Tourism Office in China, considers the Chinese market to still be a strategic focus for Tunisian tourism due to its significant potential. He confirmed that Tunisia continues to strengthen its presence in the Chinese market through participation in the China International Tourism Fair in Shanghai, during which strategic dialogues were launched with travel agents and sector stakeholders aimed at developing cooperation and enhancing the Tunisian tourism destination. Tunisia's ongoing efforts to stimulate Chinese tourists and increase their numbers are evident, as the country recorded a growth rate of 19.3% in Chinese tourists last year. Tunisia is also working to expand its tourism relations with China through promotional events and facilitations such as visa exemption.

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