Google creates AI barrier around Internet

Google is shifting from its original role as a gateway to the open web by integrating AI into its search functions, leading to increased use of AI chatbots and decreasing traffic to external websites. As users spend more time with AI-generated responses, fewer are visiting publishers' sites, causing significant declines in web traffic and raising concerns about the future of the open web. Despite Google's assertions that it supports web traffic, many publishers report a drop in visits, highlighting the potential threat that AI-driven search advancements pose to traditional browsing and content ecosystems.

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