Home-cooked Food Gains Popularity on Facebook Marketplace

Kevin Park, a 23-year-old from Massachusetts, transitioned from a corporate finance job to selling homemade Korean food after posting on Facebook Marketplace. His small-scale operation quickly grew from fewer than 10 weekly orders to over 100, aided by social media influencers and viral videos. Many home cooks in Massachusetts operate in a legal gray area, selling food directly from their homes through social platforms, with limited regulation and licensing. While some vendors see success and community support, enforcement issues remain, and efforts are underway to formalize the industry.

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