Why Viewers Fell for the World Cup

The 2026 FIFA World Cup finals drew the largest viewership for any sports telecast outside of the Super Bowl since 1994, with nearly 65 million viewers in the U.S. across Fox and Telemundo. Spain's victory over Argentina attracted a record 38.9 million viewers on Fox, making it the most-watched soccer game in U.S. history. The tournament overall saw over 128 million people watching, with record high average viewers and significant increases in ad revenue, highlighting the event's popularity and potential to boost soccer interest in the U.S.

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