McGowan: Rhode Island's lessons from Connecticut's pizza success

Connecticut launched a successful marketing campaign centered around pizza, aiming to improve its image and attract visitors. The campaign included billboards, social media efforts, and regional signs highlighting the state's unique food and identity. It resulted in a significant increase in media impressions, online interest, and long-distance tourism, earning industry awards and positive perceptions. The strategy demonstrated the value of bold, playful branding, which Rhode Island could consider adapting to enhance its own image.

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