FIFA Sets Deadline for World Cup Fund Claims

FIFA plans to sell a 20% minority stake in a new subsidiary called FIFA Forward Enterprise to raise approximately $4.2 billion at a $20 billion valuation, aiming to fund its commercial and event operations. The deal, led by Thrive Capital and advised by JPMorgan, would provide each of FIFA’s 211 member associations with $20 million if approved in September, with ongoing funding increases through 2038. The proposal has faced widespread opposition from European, American, and Asian soccer governing bodies due to concerns over transparency and governance, with UEFA planning an emergency meeting to discuss its implications.

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