UFC reports $30m loss on Freedom 250 event

UFC staged the Freedom 250 event at the White House, attended by President Trump and Vice President Vance, incurring a $30 million loss due to high costs, despite boosting UFC's second-quarter revenue by 29%. The event, part of American independence celebrations, attracted an estimated 4,300 attendees and was broadcast on Paramount+. UFC's parent company offset some expenses through sponsorships and media deals, with the event marking a significant moment for the organization.

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