Disney and TikTok partnership to boost vertical videos

Disney has announced a partnership with TikTok to provide creators access to assets from Disney movies and shows, enabling the creation of short-form videos. These videos will appear on both TikTok and the Disney+ app, featuring characters from brands like Pixar, Star Wars, Marvel, and FX. The initiative, launching in the U.S. first, aims to boost engagement and reduce churn on Disney+ by connecting audiences more closely with its content.

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