Niu Lai's viral animation film succeeds at China box office

A low-budget Chinese animated film, Niu Lai, gained unexpected popularity after viral criticism of its poor animation and confusing plot. Despite modest initial earnings, it has now grossed over 11.4 million yuan, rivaling Hollywood blockbusters and prompting theaters to add more screenings. Some social media users praise its handmade quality, while officials express concern that its success may lower audience standards and undermine cinema credibility.

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