India's Gen Z Boosts Beauty Market

India's beauty industry is experiencing rapid growth, driven largely by Gen Z consumers and increasing disposable incomes. The market, valued at about $23 billion, is projected to nearly double to $40 billion by the end of this decade, with e-commerce and digital access playing key roles. This boom has attracted major global investments and celebrity-backed brands, reflecting a shift toward personalized and skincare-focused products, especially among young and rural consumers.

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