California tire chief criticizes new rules

Dunlop Tires North America has criticized California’s new green tire efficiency regulations, comparing them to the unsuccessful High-Speed Rail project. The company’s president and CEO, Darren Thomas, argued that the rules, which phase out tires with higher rolling resistance, were rushed and could lead to higher prices without thoroughly considering all performance factors. Critics warn that the regulations could increase tire costs significantly and may not deliver the intended environmental benefits.

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