Scottish Highlands gain from coolcation trend

The Scottish Highlands are experiencing a surge in tourism as travelers seek cooler summer destinations amid rising temperatures across Europe. Visitor numbers are up, with many visitors praising the region's temperate climate compared to southern Europe, prompting increased demands on popular sites like Glencoe and the Isle of Skye. This shift is part of a broader trend driven by climate change, which is making traditional southern European holiday spots less comfortable, leading to overcrowding and investment in infrastructure to manage the influx and preserve the wilderness.

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