USC's Lincoln Riley Aims for Breakthrough Season

Lincoln Riley, now in his fifth season as USC football head coach, has transformed the program, which was in a long decline when he took over. Despite a solid record under Riley, USC has yet to reach the College Football Playoff or secure a conference title, prompting increased expectations. The school has invested heavily in recruiting, staffing, and NIL initiatives, with the aim of making a championship run this season, as indicated by billboards and high confidence from leadership.

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