Lawmakers oppose AI pricing control

California lawmakers are considering a bill to ban "surveillance pricing," a practice where companies use personal data and AI to set individualized prices for consumers, raising concerns over fairness and transparency. While some experts argue this could lead to lower prices, critics warn it obscures true costs and exploits consumer desperation or income levels. The legislation aims to prohibit such data-driven price discrimination, which is increasingly scrutinized by regulators and consumer advocates.

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