Gen Z Men and Pheromone Maxxing

Some Gen Z men on TikTok are promoting a trend called “pheromone-maxxing,” where they skip showers and deodorant, believing it may enhance attraction through natural body scent. Experts clarify that while scent can influence attraction, there’s no scientific evidence supporting that avoiding hygiene improves desirability; most attraction to smells relates to personal associations rather than pheromones. Psychologists and dermatologists emphasize the importance of proper hygiene—using gentle cleansers, avoiding harsh soaps, and managing sweat with deodorants—while cautioning against harmful practices promoted in some online communities.

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