Influencers Gaining Ground in Burbank

Creator-run media companies, including Smosh Productions and Dhar Mann Studios, are expanding their footprints in Burbank, California, as digital content production sees significant growth. Shoot days for online content increased by 47% in the second quarter compared to the previous year, despite a decline in traditional on-location filming. Burbank’s supportive environment, with over 1,000 media companies generating around 66,000 jobs, has made it a hub for internet content creators, with many building dedicated studio spaces and securing major partnerships with companies like Disney and Netflix.

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