US Open 2026: Osaka, Pegula on Influencer Disruptions

The US Open has seen increased influence of content creators and influencers, raising concerns about maintaining tennis etiquette, such as noise levels and respectful behavior during matches. Incidents involving disruptive activities, like filming during play and loud behavior, prompted warnings and increased messaging to fans to respect the game. Tournament officials aim to balance attracting new audiences with preserving the sport’s traditions and etiquette.

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