Companies Make Recruitment Contests

Yumi Liberman participated in a competition organized by L'Oréal, where she and her team pitched a haircare app to secure a full-time job. Despite only the top team initially receiving employment offers, Liberman impressed senior officials and was offered a traineeship with a full-time position at the company. The article discusses how this competition-style recruitment method aims to attract diverse young talent but also raises concerns about fairness, accessibility, and the impact on different personality types.

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