Netflix exec shaping viewing choices

Netflix executive Jinny Howe oversees a slate of 44 scripted series in the U.S. and Canada, including upcoming projects like “The Roman” starring Oscar Isaac. Her role involves selecting and developing original content to attract and retain subscribers amid declining shares and final season closures of major franchises. Howe emphasizes building relationships with emerging creators and taking risks on unproven talent to maintain Netflix’s growth in a competitive streaming landscape.

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