Laughing Cow removes smile logo

The Laughing Cow brand has temporarily changed its iconic mascot from a smiling red cow to a serious expression on select cheese packages nationwide, prompting a mystery campaign titled "The Not Laughing Cow." The change features a QR code leading to a website where shoppers are encouraged to speculate about the reason behind the mascot’s mood shift, which is not permanent. The company, Bel Brands USA, stated the serious expression is part of an ongoing campaign and the mascot is expected to smile again once the mystery is revealed.

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