India and global markets explore non-purchase shopping

A website called FoodNeverComes, created by two software developers in India, offers a simulated food delivery experience that never results in actual food being delivered. Since its launch, it has attracted over 2.7 million visitors, providing fake kitchens, dishes, and recipes to recreate the ritual of ordering food without consumption. The site exemplifies a broader trend of "dopamine sites" that mimic consumption rituals, highlighting how the anticipation and act of ordering can provide psychological pleasure without real purchase. Experts suggest these virtual experiences may reinforce addictive neural pathways, raising questions about the impact of simulated consumption on real cravings.

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