Matt Rife abandons old Hollywood methods after hitting low

Comedian Matt Rife credited social media, particularly TikTok, for transforming his career after initial struggles pursuing traditional comedy routes. Despite disliking the platform, he amassed over 20 million followers and built a net worth of $40-50 million. Rife now stars alongside Owen Wilson in an upcoming film, marking a significant career milestone facilitated by his viral online success.

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