Next time you visit McDonald's drive-thru
McDonald's has announced the launch of its Media Network, which will enable third-party companies to advertise across its digital platforms and restaurant screens, starting with a pilot in select U.S. company-owned restaurants. The company aims for the media business to reach $1 billion in revenue and plans to expand advertising to menu boards and self-order kiosks. This move is part of McDonald's broader strategy to leverage its large customer base and infrastructure for commerce media, following industry leaders like Amazon and Walmart.
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