Nike CEO suggests over-wokeness led to stock decline

Nike's stock has declined to a 12-year low, partly attributed to the company's shift towards political and social activism in its marketing campaigns. Despite previous high valuations, recent decisions such as partnering with divisive figures and prioritizing identity politics have reportedly alienated consumers. Nike's CEO emphasized a focus on sports and announced organizational changes, but the company's earlier woke branding efforts are seen as contributing to its market decline.

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