George Howell's influence on American coffee

George Howell, a pioneer in specialty coffee, has dedicated over five decades to promoting coffee as a product shaped by its origin, climate, and roasting process. Now 81, he is passing leadership of his company, George Howell Coffee, to his daughter while exploring new innovations like canned coffee and café concepts, as well as working on a book documenting his personal story and industry evolution. Howell's contributions include founding The Coffee Connection, developing sustainability models for coffee farmers, and launching the Cup of Excellence, all of which have significantly impacted the coffee industry. Despite his age, he remains active in refining products and exploring future ventures.

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