Whatnot: Culver City startup triggers debate

The article focuses on the rise of live commerce platforms like Whatnot, which enable entrepreneurs and collectors to sell items directly to consumers through real-time video streams. It highlights how these platforms are fueling a new wave of e-commerce, with hosts selling diverse products such as vintage watches, fashion, and collectibles. Driven by growing popularity and valuation, live shopping is expanding globally, although the U.S. still lags behind China, where livestream sales constitute a significant portion of total e-commerce. Platforms like Whatnot leverage this trend to empower small businesses and individual sellers, though they face challenges related to security and consumer protection.

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