Southwest revamps Rapid Rewards

Southwest Airlines is overhauling its Rapid Rewards loyalty program, effective January 1, replacing A-List and A-List Preferred with new tiers: Silver, Gold, and Platinum. The updated program introduces new qualification criteria, expanded point redemption options including rental cars and international flights, and added benefits such as free checked bags, priority boarding, and increased earning bonuses. The changes aim to reward members more meaningfully while maintaining simplicity and value.

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