USC's Kim Faces Challenges on Trump Trust and Football

Beong-Soo Kim was formally installed as USC’s 13th president, inheriting a university facing financial challenges, scandals, and reputational issues. Since taking interim leadership, he has implemented cost-saving measures, including layoffs, and is focusing on strengthening university-industry partnerships and expanding AI initiatives funded by a $200-million gift. Kim emphasized efforts to rebuild public trust and advance strategic priorities amid ongoing debates over admissions policies and campus diversity.

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