Prediction markets partner with athletes and teams reducing fan excitement

The article discusses the growing presence of prediction markets and sports betting partnerships with major sports leagues and teams, which have expanded since the 2018 legalization of sports gambling. While these partnerships aim to increase fan engagement, many fans criticize them for perceived greed, undermining the purity of sports, and potential risks like insider trading. Some fans feel these developments commodify their love for sports, leading to backlash and concerns about the integrity and authenticity of the game.

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